Digital Journey: offering immersive insights and heartfelt narratives
This is a project I did for a Marketing for Entrepreneurs class. We were asked to create a drink that is not currently on the market. So, I created "Rally", a healthier alternative to drinking.
What started as a school project, turned into a possible future career. I created ToothFairy, an at-home dental product that indicates the presence of plaque mineralization.
During my internship at WMG, I was asked to make recommendations on what kind of virtual merchandise resonates with audiences/fans while providing insight into specific platforms' success with virtual merchandise options.
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